BRAND PROTECTION DOESN'T STOP AT REGISTRATION
Stay Proactive and Continuously Protect Your Intellectual Property with Our Industry-Leading Trademark Watch Solutions
In today's fast-paced market, protecting that trademark is a constant challenge. You must exercise your legal rights to protect your brand portfolio. Our trademark monitoring subscription services are available per trademark. Trademark law requires owners to police the marketplace to eliminate the threat of infringement; including the usage and registration of confusingly similar marks. If another party is able to maintain unauthorized use of your mark for an extended period, your trademark rights can be lost due to the owner's lack of watchfulness. Arguing that you failed to protect your mark from unauthorized use could be a defense against you taking legal action against an infringer. By policing your trademark, you are ensuring that your legal rights remain as strong as possible.
Why Is Trademark Monitoring Important?
01
Detecting Unauthorized Use:
Identify potential infringers before they can harm your brand or confuse your customers.
02
Preventing Dilution:
Stop unauthorized use of your trademark which can dilute the strength and value of your trademark
03
Avoiding Costly Legal Battles:
Early detection of unauthorized use of your brand can lead to quick fixes, often avoiding expensive and time-consuming litigation.
04
Maintaining Brand Integrity:
Ensure that your brand remains unique and distinguishable from others in commerce.
REAL WORLD SCENARIOS:
Scenario 1: Brand Usage On Counterfeit Products
Trademark Monitoring Identified Issue: A seller on an online marketplace uses an entrepreneur's trademarked logo to sell counterfeit products. We identified the use through our trademark monitoring services to alert the entrepreneur of the unauthorized use.
Strategic Action: After alerting the entrepreneur of the issue, the entrepreneur initiates a strategy to take down the listing and protect customers from counterfeit goods that could harm the brand's reputation.
Scenario 2: Business Name Infringement Affecting Online Traffic
Trademark Monitoring Identified Issue: An online school provider noticed a significant drop in website traffic and patient inquiries. Monitoring services uncovered that a third party had registered a domain name strikingly similar to the provider’s trademark, diverting traffic to a fraudulent website.
Strategic Action: With immediate legal intervention, the provider secured the removal of the website and traffic was ultimately redirected traffic back to their official site, preventing further loss and potential reputational damage.
Scenario 3: Unauthorized Use on Social Media
Trademark Monitoring Identified Issue: A fashion brand noticed a sudden drop in online sales and brand engagement. Trademark monitoring revealed that a competitor was using a confusingly similar hashtag and brand name on social media, leading to customer confusion.
Strategic Action: Immediate legal action was taken to cease the competitor’s use, and a public clarification campaign was launched to restore the brand’s reputation. This proactive approach not only protected the brand's identity but also mitigated financial loss.
Scenario 4: Trademark Application on a Confusingly Similar Brand
Trademark Monitoring Identified Issue: An executive consulting company learned, from our trademark monitoring, that a business was operating under a similar name and offering related services. The business also submitted a federal trademark application for the name.
Strategic Action: Through our monitoring services, we flagged this early allowing the consulting company to file an opposition with the relevant trademark office and negotiate a settlement before the business could establish itself. This preemptive action prevented an expensive legal battle.
Scenario 5: International Expansion into USA
Trademark Monitoring Identified Issue: A Europe-based company expanding into the USA discovered, through trademark monitoring, that has been operating under a brand name similar to your trademark in London and offering related services. Now the European company has submitted a federal trademark application in the USA.
Strategic Action: Through our monitoring services, we identified this issue, allowing the company to file an Opposition Proceeding. The parties were able to negotiate a settlement instead of going through a two-year proceeding, protecting brand integrity and a costly lawsuit.
Select Your Trademark Monitoring Plan
Select The Best Option Per Trademark
U.S. Federal TM Watch Plan
47$Every month+$50 Setup Fee- Monitor Federal Trademark Filings
- Delivery of Quarterly Reports
- Top Level Domain Name Searches
- Notice of Upcoming Renewal Filings
- Invitation to The Brillionaires Club®
- 10% off All Legal Services
Comprehensive TM Watch Plan
247$Every month+$50 Setup Fee- Federal TM Monitoring Plan +
- 50-State Entity Registration Watch
- Social Media Platform Watch
- Attorney of Record w/ USPTO
- Quarterly Strategy Calls w/ Attorney
- Newsletter Feature